According to the National Association of Realtors, upwards of 42% of all homebuyers on the market today turned to the internet to first find and research homes for sale. Nearly 95% of buyers used the internet to help them through the home-buying process. These figures don’t lie: digital marketing is at the cutting edge in 2023, and it’s where the majority of home sales first get rolling.
However, some home sellers don’t fully appreciate how vital it is to craft a winning digital marketing strategy when selling a home online. Approaching this part of the home sale is an essential step to get right if you want your real estate transaction to meet your highest expectations. What’s more, the landscape of digital marketing is constantly changing, so it’s more important than ever to have a knowledgeable, internet-savvy realtor at your side. Below, we’ve highlighted some of the best real estate marketing tips you should focus on.
MORE FLEXIBILITY TO CREATIVELY USE PHOTOS AND VIDEO
When it comes to selling property (especially luxury real estate), a picture is worth more than a thousand words, and high-quality videos may be worth even more than that. Nearly 73% of realtors agree that professionally-shot real estate listing photos and video tours can help raise sale prices. Listings featuring high-quality photography can sell a home about 69% faster than those without them.
Put those figures together with the almost limitless number of ways you can organize and display professional photos online, and you’re looking at a clear-cut reason why digital marketing needs to be part of your sales plan. Selling a home is, in some ways, about telling a story, and most people agree that the best way to appeal to the heart and emotional center of buyers is to tell a story that’s full of visual imagery. The internet provides sellers with all the tools they need to tell that story effectively and catch more buyer attention than ever before.
REAL ESTATE VIDEOS CAN REACH A WIDER AUDIENCE
Recent analysis in 2023 shows us that real estate videography is quickly becoming the premier way to reach the maximum number of buyers. Over 80% of internet traffic stems from video content, which makes videography the fastest-growing format for reaching viewers online. As such, your digital marketing strategy should focus on bringing potential buyers the best video content available.
When selling your home, you want as many eyes on your listing as possible. Video content can generate a four-fold increase in the number of inquiries on your home than a listing without video sources. However, you want to get the attention of buyers who are already looking for a property like yours. That’s why it’s important to engage the expert advice of a local real estate agent to help you target your home to specific buyers. While it’s great to see the number of interested buyers of your home on the rise, you also want to ensure your pool of potential buyers is truly competitive and motivated to put a good offer on your home.
SOCIAL MEDIA PROVIDES UNPRECEDENTED ACCESS TO BUYERS
As of spring 2023, nearly five billion individuals and groups are active on social media globally. That’s almost double the amount of people on social media platforms in 2017. Real estate Facebook ads are quickly becoming the norm for realtors and marketers in today’s highly competitive world, with nine out of ten real estate agents currently using Facebook to promote their available listings. Real estate on Instagram is also more popular than ever, and 52% of realtors use it globally.
If you want to find buyers who are motivated to purchase and willing to negotiate, digital marketing has to be part of your marketing strategy. Speak with your realtor to come up with a plan of action that will highlight your home’s best features. Staying connected with your online audience is more important than ever, and the best way to do that is via social media exposure.
DIGITAL MARKETING MAKES IT EASY TO STAY IN CONTACT WITH LEADS
Another plus side to running a solid digital marketing strategy is the ease with which you can stay in touch with any buyer who’s shown interest in your listing. Every time a potential buyer clicks on a social media post, email flier, or listing on a professional real estate platform, you’ve got a way to contact them.
Email marketing can be an especially effective way to maintain a large network of leads. As recently as 2022, data shows that nearly 22% of all real estate marketing emails were opened, and almost 4% of all emails led to a client clicking on a link to a home listing. These figures are rising, giving us even more evidence that digital marketing is here to stay.
Talk with your agent to come up with how you should stay in touch with interested parties. Discuss the type of buyers you’d like to target and consider a variety of ways to increase interest.
REACH OUT TO A LOCAL REAL ESTATE AGENT TODAY
If you’re planning to sell a house in today’s real estate market, it’s important to have a strong digital marketing strategy to ensure your target audience sees your home. However, perhaps even more essential to the success of your home sale is having a skilled, knowledgeable, and tech-savvy real estate agent at your side. While the internet provides us with the potential to reach a wider audience, stay connected with potential buyers for longer, and expose buyers to better visual storytelling effects than we’ve ever seen before, it should not be used in place of a real estate professional, as they can provide invaluable advice about the selling process, help you accurately price your home, and ensure your real estate goals are met during negotiations with potential buyers.
If you have any questions or comments about real estate marketing, or you’d like to learn more about selling your home in Virginia Beach, contact top-producing real estate specialist Brandon Carney today!
